Veteran Owned and Operated, GennUSA Built Trucks, LLC is your source for premium suspension, wheel, and tire packages, and accessories for your late model truck or SUV.  Started in 2012, GennUSA Built Trucks, LLC is owned and operated by West Point Graduate, Iraq Combat Veteran, and full time truck enthusiast Adrian R. Gennusa. Why is GennUSA Built Trucks different? Having served the country in a time of war, Adrian understands the meaning of selfless service. One of the Army values, that single principle is carried over in the daily operation of our business. Simply put, Adrian LISTENs to what each customer wants, then CONSULTs with and ADVISEs them on what will be required to achieve the desired end state. We don't try and sell you products you don't need or want. We especially do not push a particular product because it will make us more money. It is and always will be about you the customer and your goals for your truck, PERIOD. We are an appointment only operation, as Adrian runs the business part time.  We are very selective with the work we take on and take a personalized approach with our clients from the initial consultation process through post installation follow up.   

Adrian R. Gennusa, Owner
About GennUSA Built Trucks, LLC
Born and raised in central New Jersey, Adrian always had what some would call an obsession with trucks.    It started with a Power Wheels Bigfoot present from his grandparents at the age of 4 and continued with attending monster truck shows throughout his childhood.   Adrian developed a strong work ethic from watching his father start and run several successful businesses, most notably Manhattan Bagel Company.  In high school, Adrian was involved in an array of sports and maintained excellent grades.  Still he found time to customize his black '93 Ford F-150 Flareside, as much as possible on a part time minimum wage budget.  Adrian's hard work in high school paid off as he was accepted to the United States Military Academy at West Point in 2002.  Sadly, 30 days before he left for cadet basic training, Adrian's Flareside was destroyed in an arson fire.  Adrian's truck obsession would take a hiatus until the fall of 2004, when he purchased a Metallic Sterling Gray 2004 Ford F-150 Flareside FX4.  Almost immediately the entire stereo system was upgraded, and with less than 10,000 miles on the truck, he took it to get the first of 3 different lift configurations installed.  With the support of friends and family Adrian entered his truck and placed 2nd in the 2006 SEMA Auto Salon in Philadelphia, PA.  In May 2006 Adrian graduated from West Point with a Bachelor of Science degree in Mechanical Engineering and was commissioned as a 2nd Lieutenant in the United States Army's Armor Branch.  Adrian served 15 months in Baghdad, Iraq as a tank and scout platoon leader in the 4th Battalion, 64th Armor Regiment of Fort Stewart Georgia's 3rd Infantry Division.  During his tour, Adrian was promoted to 1st Lieutenant, and earned the Bronze Star Medal.  On 30 March 2008 while escorting a resupply convoy, Adrian's tank was struck by a large roadside bomb, shattering the bone on his right elbow.  He received the Purple Heart for his injuries, and still has bone fragments in his arm to this day.  When Adrian returned he was promoted to Captain and was selected to command a recruiting company in Newark, NJ where he oversaw 8 US Army recruiting stations throughout northeastern NJ until being honorably discharged in March 2014.  Adrian is happily married to his wife Lindsey.  They have a son Vincent and daughter Liliana.
Adrian's '93 F-150 the day it was picked up; April 2001
Adrian's '93 F-150 Flareside.
West Point Helipad at sunrise, Spring 2006
Adrian at the SEMA Auto Salon in Philadelphia 2006.  His truck took 2nd place behind a vehicle that was trailered to the show and never street driven.
Branch night at West Point, 2005
Adrian shaking President Bush's hand and waving to family and friends at his graduation from West Point, 27 May 2006.
The Hat Toss at graduation, 27 May 2006, West Point, NY
Headed to the tank range in Kuwait, October 2007.
On the tank range in Kuwait, October 2007.
Rolling in my Abrams through South West Badgdad late 2007 (That's me up in the hatch)
My tank after a severe road side bomb struck it on 30 march 2008.  I shattered bone in his elbow from the blast.  The entire 3 man crew survived, and the tank rolled away, completing its resupply mission.
Hanging at Baghdad International Airport, February 2008.  I took the guys up here once a month to get some R&R and a change of scenery.
3rd Platoon, C Co, 4-64 Armor, 3rd Infantry Division at Saddam's Crossed Sabres, April 2008.
On patrol with the 4-64 Armor Scouts, June 2008.
Riding on my Bradley Fighting Vehicle during a re-settlement security mission, August 2008
Taken about an hour before we got into a severe ambush, May 2008.  We responded with overwhelming firepower, eliminated the threat, and Our Platoon performed decisively under fire and only suffered minor injuries.
6am winding up an all night raid.  Our platoon caught several of Iraq's most wanted terrorists during a 6 week span,June-July 2008.  One of the terrorists we caught was responsible for a rocket attack that severely injured a friend of mine the year prior.
Towards the end of the deployment up on a rooftop during a security mission, Baghdad Oct 2008
4-64 Armor Scouts at Saddam's Crossed Sabres, November 2008.
Adrian and his Father Jason at Talladega, Oct 2006
A lifelong dream come true.  Posing with Bigfoot #1 at Bigfoot 4x4 in Hazelwood, MO. January 2010
Spring Swap Meet 2013, People's Choice
Adrian and his Wife Lindsey with Bigfoot 19 at the Diesel Truckin Nationals in 2017
Tracey Gennusa, ASE Certified Master Elite Technician
Tracey is the go to guy for everything electrical and when you find yourself in a tough spot mechanically and need a practical fix.  He got his start as a kid taking anything and everything apart and either reassembling it or customizing it into something better.  Tracey graduated with honors from the Motorcycle Mechanic's Institute in 2008 and began entire professional career in the motorcycle industry before jumping over to trucks in 2010 for a large Hino dealer in Central Jersey, HK Truck Center.  Tracey quickly made his mark on the center and was promoted to foreman, while also handling the majority of the electrical diagnostics for the shop.  Tracey is ASE Certified, and has been recognized by Hino as one of their Top tech's nationwide for the last 5 years and has competed in their annual National Master Elite Competition each year during that time.  After several disappointing finishes, including a 2nd place heart breaker his first year, Tracey finally established himself as the #1 Master Elite Technician in 2018.  Tracey spends most of his free time as the crew chief for the GennUSA Racing #15 ATVMX Machine ridden by Professional Rider Nick Gennusa.  He has also been studying electrical engineering and chasing his fascination with aviation by taking flight lessons in pursuit of a private pilot's license.  His contributions to GennUSA built trucks include several large scale builds with custom lighting, gauges, wiring, and a good amount of suspension and custom bumper work.  He is also the mastermind behind the electrical system on the GennUSA Built custom '84 F150 Cummins conversion project DeZil.  Tracey is happily married to his wife Jennifer.